Key Takeaways:
- Identify and break free from societal and personal conditioning that’s holding you back from your true potential.
- Align your business with your soul’s true purpose and passion, so it feels fulfilling and authentic.
- Create space in your life and take bold, aligned actions to manifest your unique vision.
In today’s episode of the Rebel CEO Podcast, Bree talks about breaking free from conditioning—the societal and personal beliefs that hold us back from living and working authentically. Bree shares her own journey of realizing that the “shoulds” and expectations from others weren’t aligned with her true desires. If you’re ready to clear away the noise and reconnect with what really lights you up, this episode is for you.
She dives into how you can align your business with your deeper passions, and why it’s crucial to create space in your life to actually hear what your soul wants. This episode is a call to action for entrepreneurs to stop living by other people’s rules and start taking bold steps toward a business and life that feels true to them.
Overcoming Traditional Success Narratives
Redefining Success Beyond Society’s “Shoulds”
Most of us have been fed a version of success that’s based on external validation—things like getting a degree, landing a “good” job, or checking off the typical milestones. In this episode, Bree talks about how those narratives can trap us into building businesses that only seek outside approval, not genuine fulfillment.
She asks listeners to reflect: “How often do you find yourself stuck in a cycle of shoulds?” This is your invitation to ask if you’re doing what feels right for you or just following someone else’s script.
Bree shares her own experience: “I need to get a degree, then get a ‘big girl’ job… but beyond that, I never really asked myself, ‘What do I actually want?’” This realization can be a game-changer. Often, the boundaries set by society’s version of success don’t match what actually brings us joy. Bree encourages you to identify where you might be “playing small” and start making decisions that are true to your own values.
Embracing Individualism Over Conventional Metrics
Discovering Your Authentic Path
Once you realize how conditioning has shaped your life, the next step is to break free from it. Bree talks about rejecting the idea that your worth is tied to external accomplishments, like what job title you have or how much money you make.
“When you’re living according to someone else’s expectations, your business becomes a product of those beliefs,” Bree explains. To get aligned with your soul’s purpose, it’s about recognizing what truly excites you and dropping anything that doesn’t serve your vision.
The key? Tune into your own desires and let go of the pressure to conform. Only then can you start creating a business that reflects who you truly are and what you’re here to do.
Creating Space to Hear Your Own Voice
The Power of Silence
Bree emphasizes that to hear your soul’s calling, you need to create space—both mentally and physically. “You can’t hear your soul’s calling if your life is constantly filled with noise,” she says. The constant hustle, societal pressures, and even the pressure to stay productive can drown out your inner voice.
Her advice: “Take at least 30 minutes a day to do absolutely nothing related to your business.” This isn’t about “wasting time”—it’s about giving yourself space to reconnect with your thoughts and desires. This quiet time allows you to reflect and gain clarity on what truly matters to you.
Bree also shares how she started taking intentional breaks after periods of intense work. “It feels amazing to carve out time to do absolutely nothing work-related,” she notes. This pause allows you to realign, listen to your intuition, and gain fresh perspectives on your life and business.
Taking Bold, Aligned Action
From Insight to Action
Knowing your soul’s purpose is one thing, but actually acting on it is a whole different ballgame. Bree stresses that the real transformation happens when you take bold, aligned action. “Nothing is going to change until you act on what you truly desire,” she says.
Sure, stepping into action can feel scary. Fear of judgment or failure is real. But as Bree reminds us, that fear is a sign you’re moving in the right direction. It means you’re on the edge of something big.
Taking action based on your soul’s purpose is about more than just setting goals—it’s about consistently realigning your business with your deepest desires. “You have to take bold, aligned action,” Bree encourages, “based on that soul’s purpose.”
Embracing Fear to Fuel Forward Movement
Using Fear as a Signal to Move Forward
Taking risks is part of the process when you’re stepping into your true purpose. Fear is natural, but it doesn’t mean you’re on the wrong path. As Bree puts it, “That fear can be a sign that you might even be moving in the right direction.”
Breaking free from the norm requires courage, and it’s exactly that courage that will lead you to success—success that feels deeply fulfilling, not just externally validated.
Wrapping Up
This episode is all about shedding the layers of conditioning that no longer serve you and aligning your life and business with your soul’s true purpose. By embracing your individuality, creating space for reflection, and taking bold, aligned action, you can start building a business that brings you both success and true fulfillment.
As Bree says, this is about “creating a venture that thrives on authenticity and purpose.” The journey to becoming a Rebel CEO is one of freedom, courage, and alignment with what truly matters.
Key Resources:
- Follow Bree on Instagram: @rebel.ceo.podcast & @breeannakayphotography
- The Manifest Code – Check out Bree’s mini-course here: breeannakay.com/themanifestcode
Don’t miss next week’s episode where we’ll dive into decluttering your to-do list and focusing on what really moves the needle in your business. Tune in and take action toward your true purpose!
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