Women entrepreneurs are changing the business world. They’re bringing in more authenticity, empathy, and connection—especially in sales. In this episode of the Rebel CEO podcast, Bree and Erica from Wicked Athena dive into how mentorship, authentic sales strategies, and deep listening help women succeed.
Key Takeaways
✅ Listening and empathy create stronger connections in sales.
✅ Mentorship helps women grow and overcome challenges.
✅ Aligning your sales style with your values leads to greater success.
The Power of Listening in Sales
Sales doesn’t have to be pushy or aggressive. In fact, Erica believes that “sales is really about listening.” Rather than using high-pressure tactics, success comes from understanding your clients’ needs. When you listen, you build genuine connections.
For women entrepreneurs, this approach feels natural. By showing empathy and paying attention, they can sell in a way that feels aligned with their values.
Why This Matters for Women Entrepreneurs
This shift in sales methods is changing the game. Instead of relying on outdated, aggressive strategies, women are building long-term relationships with their clients. As a result, they’re creating businesses rooted in authenticity, trust, and lasting success.
Mentorship: A Game-Changer for Women in Business
Mentorship plays a huge role in helping women grow. As Erica explains, “Women pave the way for each other.” When women support and mentor one another, they create more opportunities for future leaders.
Through mentorship, women gain wisdom, guidance, and encouragement. This support system helps them overcome challenges and build confidence. As a result, they’re able to take bigger leaps and grow their businesses with clarity.
Authentic Sales Strategies That Align with Your Values
Traditional sales methods often feel uncomfortable. Erica shares how she once worked at a dating service where employees used pressure to close deals. The focus was on pain-point marketing—making clients feel like they neededthe service.
But that approach didn’t align with her values. Instead, she prefers desire marketing—a strategy that inspires clients by showing them new possibilities. When you sell in a way that feels good to you, it creates trust and long-term client relationships.
Shifting Your Mindset for Success
Many women hold themselves back by playing small or waiting for permission. However, shifting your mindset can change everything. As Erica says, “You learn by doing.” Taking risks and stepping out of your comfort zone leads to real growth.
When your sales strategy aligns with your values, you’ll naturally attract the right clients. This makes selling easier, more enjoyable, and ultimately more successful.
Women Entrepreneurs Are Leading the Change
Women are stepping into leadership roles and reshaping industries. By embracing authenticity, empathy, and connection, they’re proving that these qualities are not weaknesses—they’re strengths.
This transformation is making the business world more inclusive, dynamic, and empowering for everyone.
Mentorship + Authentic Sales = Long-Term Success
Women entrepreneurs are rewriting the rules of success. Through mentorship and authentic sales strategies, they’re building businesses that are both profitable and fulfilling. By supporting one another and staying true to their values, they’re creating a ripple effect of change.
The business world is evolving—and women are leading the way.
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