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Mastering Your Brand: Key Strategies for Crafting a High-Converting Website

Manifesting Photographer Podcast Show Notes

Manifesting Photographer Podcast Show Notes

 Click here to figure out your Manifesting Superpower by taking my brand new quiz!!!

In the digital age, your website acts as the cornerstone of your business. Ensuring it is visually appealing and functionally effective is crucial for attracting and converting clients. Recently, on the Rebel CEO podcast, Breeanna Kay hosted Leelou, the founder of Studio Leelou, to discuss the secrets behind creating a magnetic website that not only captures attention but also converts visitors into loyal clients. From optimizing your branding to perfecting the about page, this conversation offers valuable insights for both photographers and business owners.

Key Takeaways

  • Understanding Your Target Market: Create a brand that resonates deeply with your ideal client by visualizing their lifestyle and preferences.
  • Navigating Calls to Action (CTA): Strategically place and variate your CTAs throughout your website to guide visitors towards booking you.
  • Mobile Optimization: Ensure your website looks impeccable and functions seamlessly on mobile devices, given the high percentage of mobile users.

Understanding Your Target Market for Effective Branding

Creating a compelling website starts with understanding your target market. Leelou emphasizes the importance of diving deep into your ideal client’s preferences, lifestyle and aesthetics. 

“A lot of people get bogged down on being like, my website and my branding needs to be super memorable and super unique, and they really want it to stand out,” says Leelou. 

However, uniqueness alone doesn’t guarantee conversions. The key is to align your brand’s visual and emotional appeal with what your clients find desirable. One effective method Leelou suggests is using Pinterest to create a mood board that reflects your target market’s style, home decor, and lifestyle. 

“You can understand the styles that they’re attracted to… and then place that into the graphic design world and place that in your brand.”

By doing this, you can ensure your website feels like a natural extension of your client’s world, making it more likely they will engage with and book your services.

Strategic Placement of Calls to Action (CTAs)

Calls to Action (CTAs) are not just buttons; they are essential tools that guide your clients towards booking your services. Leelou recommends placing CTAs on every single page of your website.

“I advise that you have a CTA on every single page… so we just want to keep prompting them.”

It’s not just about frequency but also about variety. Changing the wording of your CTAs can keep them effective and engaging. Phrases like “Let’s do this” or “Get in touch today” can be more compelling than a generic “Book now.”

Another critical aspect is ensuring that CTAs lead directly to your contact page. This minimizes friction and makes it easier for potential clients to take the next step. Leelou also touches on the debate around contact forms, recommending simplicity:

“My rule of thumb is definitely the shorter, the better. The easier it is for someone to contact you, the better.”

Testing different versions of your contact form can also help you determine what works best for your audience, ensuring you capture as many inquiries as possible.

The Importance of Mobile Optimization

In an era where more than 60% of web traffic comes from mobile devices, optimizing your website for mobile is crucial. Yet, it is an often overlooked aspect of web design.

“It’s really important to make sure that your contact button is super visible… you want to have it on the right hand side of your top navigation because this is where they know the call to action to be.”

Leelou advises checking your mobile site on an actual device rather than relying solely on desktop simulations. This ensures all buttons and navigational elements are easily clickable and function properly.

“It’s really important to actually jump on your physical mobile and check it on there.”

Addressing mobile users’ needs can drastically improve user experience, keeping potential clients on your page longer and increasing the likelihood of converting them into bookings.

The Power of a Strong About Page

The “About” page is often the second most viewed page on a website, serving as a critical touchpoint for potential clients.

“They know that they’re going to spend intimate moments with you. They know that they’re going to be put in vulnerable positions being in front of the camera.”

A strong About page can bridge the gap between interest and action by making you relatable and trustworthy. Include photos of yourself and snippets of your lifestyle to give a personal touch. 

“The more someone feels like they know you, the smaller the gap becomes to reaching out to you.”

Balancing text and images, using one-liners for quick reads, and more detailed sections for those who want to delve deeper can make your About page appealing to both ‘rabbit buyers’ and ‘turtle buyers.’

Recap of Key Insights

By diving into your target market’s needs and desires, you can create a website that feels both unique and relatable, capturing the attention of potential clients. Strategic placement and variation of CTAs are critical for guiding visitors toward actions that benefit your business. Never underestimate the importance of optimizing your mobile site because a significant portion of your audience will engage with it through their phones. Lastly, ensure your About page is both informative and personable, making it easier for clients to connect with you on a deeper level.

These insights from the Rebel CEO podcast with Breeanna Kay and Leelou provide a comprehensive blueprint for building a magnetic and high-converting photography website. By implementing these strategies, you can significantly enhance your online presence, attract your ideal clients, and ultimately, grow your business.

Notable Quotes:

  1. “You want them to jump on your website and be like, this is so aesthetic and so beautiful. I want to like package this up and take it home.”
  2. “Just because something is memorable doesn’t mean it’s converting really well, which is something that we need to think about.”
  3. “Keep changing the one-liner for your CTA throughout the website so it doesn’t get lost.”
  4. “If someone’s reaching out to you and they feel like they don’t know you, it’s going to feel scarier to reach out.”
  5. “It’s really important to make sure that your contact button is super visible.”

Resources:

About the Guest:

Leelou is the founder of Studio Leelou, a graphic design studio focusing on branding, websites, templates, and guides tailored for photographers and videographers. With a background in wedding photography, Leelou transitioned to design, earning a bachelor’s degree in Communication and Design. She has significant experience speaking at workshops like the Unrealistic Workshop in LA and the Wedding Photography Summit. Her work has included collaborations with industry leaders such as Joy Zamora, Cara Mia, Jennifer Moher, and Ginger’s Eyes.

BREEANNA KAY’S INSTAGRAM:  @breeannakayphotography

REBEL CEO INSTAGRAM:  @rebel.ceo.podcast

BREEANNA KAY’S WEBSITE: breeannakay.com

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