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Social Media Strategies to Stand Out as an Entrepreneur

Manifesting Photographer Podcast Show Notes

Manifesting Photographer Podcast Show Notes

 Click here to figure out your Manifesting Superpower by taking my brand new quiz!!!

Key Takeaways:

  • Authenticity Matters: Lean into who you truly are rather than mimicking competitors.
  • Purpose-driven Content: Utilize specific features of social media platforms to fulfill distinct objectives: engagement, reach, and connection.
  • Balance and Boundaries: Define clear boundaries to align social media usage with personal values and business goals.

In today’s digital age, mastering social media isn’t just about visibility—it’s about authentic engagement, strategic planning, and meaningful connections. As Breeanna Kay, host of the “Rebel CEO Podcast,” and her guest Halle Heather, a seasoned business coach and wedding photographer, discuss in a recent insightful episode, standing out in the crowded digital space requires a blend of personal authenticity and smart strategy.

1. The Power of Authenticity in Social Media Strategy

In a landscape saturated with polished posts and copied content, authenticity emerges as a game-changer. Halle Heather emphasizes that merely replicating what others are doing will not differentiate you from competitors. It’s essential to “lean into who you are and how you uniquely are created and what you’re passionate about.”

According to Halle, “people are so sick of seeing the same things.” Authenticity calls for showcasing the genuine aspects of your life and business. Even if it means showing up without makeup or sharing a behind-the-scenes moment of a wedding shoot gone awry, the goal is to present a relatable and real image. This approach not only builds trust but also fosters a deeper connection with your audience. As Halle puts it, “I want my clients to also be as obsessed with my dog as I am.”

By embracing your true self and sharing your unique journey and values, you invite your audience into your world. Showing your real, unfiltered life makes potential clients see you as a genuine person rather than just a business entity.

2. Purpose-driven Posting: Strategies for Different Social Media Features

Effective social media strategy isn’t a one-size-fits-all approach. Different features of platforms serve distinct purposes, and recognizing this can significantly enhance your reach and engagement.

Understanding the Purpose of Various Features

  • Instagram Feed: This is your polished portfolio. Halle advises using it to showcase your best work, making it visually appealing and reflective of the services you offer. Curate your feed carefully to ensure it speaks directly to your target audience. Your captions should resonate with your brand’s message and values.
  • Reels: These are perfect for “getting reach.” Fun, engaging, and often trending, reels can bring your profile to new eyes. Whether it’s a quirky behind-the-scenes moment or a creative spin on a viral trend, reels help in drawing attention. Halle suggests, “you can make, you know, little slideshows or you can, like, share a hot take opinion.”
  • Stories: This feature is paramount for real-time interaction. Use stories to “connect in real time,” share updates, personal anecdotes, and snippets of your daily life. Although less polished than feed posts, stories are crucial for maintaining engagement and nurturing relationships with your existing followers.

Balancing Formality and Spontaneity

Strategically planning your content allows you to balance the polished, professional aspects of your business with spontaneous, authentic interactions. Halle states, “don’t feel like you have to post something just to post about it. Like you should be passionate about it or like really inspired by what you’re posting.” This ensures your posts, regardless of the platform feature, stay genuine and engaging.

3. Defining Values and Setting Boundaries in Social Media

Navigating social media without losing sight of personal values and boundaries is crucial for avoiding burnout and maintaining a healthy work-life balance.

Establish Clear Boundaries

The first step, Halle notes, is to “define your values” and set “your set boundaries.” For example, if privacy is a core value, maintaining distinct personal and business accounts can help. Your business profile can focus on professional content, while a personal, private account can feature more intimate moments meant for close friends and family.

Monitor and Limit Your Time

It’s easy to fall into the “scrolling game,” consuming more than creating. Halle recommends using tools like phone timers to avoid getting “lost in consuming versus creating.” This method reminds you to stay intentional about your social media use, ensuring your time is spent engaging with purpose rather than passively browsing.

Leveraging Tools and Analytics

Understanding what works is as important as delivering content. Both Breeanna and Halle discuss utilizing Instagram’s built-in insights to analyze performance, from post engagement to reach metrics. This data-driven approach allows you to refine your strategy continuously. Besides Instagram’s native tools, Halle mentions apps like Preview and Metricool for scheduling and detailed analysis, though she acknowledges that Instagram’s own analytics often suffice for most needs.

By authentically showcasing your unique journey, leveraging platform-specific features strategically, and setting clear boundaries aligned with your values, you can transform your social media presence from mundane to impactful. Halle and Breeanna’s conversation serves as a valuable guide for any entrepreneur looking to navigate the complexities of social media with confidence and authenticity. It’s not just about being seen—it’s about truly connecting in a way that feels both real and strategic.

Notable Quotes:

  1. “It’s always refreshing when you can do something different and just lean into who you are and what you’re passionate about.”
  2. “Define your values and have your set boundaries if you value work-life balance.”
  3. “People want to buy from other people. They want to know this product or service is actually worth their time and money.”
  4. “If you’re showing up authentically, that’s what matters most.”
  5. “The algorithm likes to see that you’re engaging with other people’s work as well as posting your own.”


About the Guest:

Halle Heather is a six-figure business coach with an MBA and a compelling journey from the corporate world to entrepreneurial success. Formerly trading her mental health for a paycheck, Halle made the leap to turn her creative passion for wedding photography into a full-time career. Halle and her husband, Luke, run “Lulle Photo and Film,” specializing in wedding photography and videography. She also heads the “Take Your Shot Collective,” a business coaching initiative aimed at helping creatives scale their passions to six figures.

BREEANNA KAY’S INSTAGRAM:  @breeannakayphotography

REBEL CEO INSTAGRAM:  @rebel.ceo.podcast

BREEANNA KAY’S WEBSITE: breeannakay.com

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